Library Assignment Example | Topics and Well Written Essays - 250 words

Library - Assignment Example This can be easily proved by the fact that the major element in the company’s policy is the ability to create and give a high level of customer service and support. Blue Nile faces some business risks that may threaten its ability to satisfy stockholder expectations. The major problem for the company is the situation when primary competitors come from online and offline retailers. The latter suggested products from the higher value segment of the market in this field. There are several ways chosen by Blue Nile to handle and change this situation. They are: the creation of some new designs for jewelry, 2) the encouragement to offer as many discounts and memberships as possible and 3) the creation of more endorsement. Blue Nile is a merchandiser. Everything in the company functions to achieve the best results in the market. For instance, Blue Nile does everything to display all possible guarantees and polices on its website to make this information available for customers. This adds popularity and environment of trust to the company. Works Cited www.sec.gov/edgar/searhedgar/companyseach.html